Wouldn’t it be great if business owners could focus more on their growth, less burdened by complicated financial management? A new Chase for BusinessSM homepage redesign aims to do just that, empowering clients with a more intuitive experience that simplifies their banking needs. Launched in April 2016, this redesign brings the modern look and feel of the new to business customers, and improvements go far beyond cosmetic. The interface has been streamlined for simplicity, flexibility and control.

It’s the latest step in Chase’s commitment to simplify and personalize banking.

“This new homepage will be more immersive for our customers,” said Josh Klenert, executive director of user experience and design at Chase. “Of course we’ll still provide the products and services they expect, but in a more meaningful way. We’re adding financial expertise and solutions to the homepage that are responsive, so business owners can achieve their goals across all their devices, anytime.”

“We’ve made the new homepage easy-to-navigate, even for first-time customers, so that business owners can find all the products, services, resources and offers that are relevant to them in one place,” said head of digital marketing for business Erin Pruss. “It’s the beginning of a much more holistic experience, which aims to provide a complete financial management offering for small businesses.”

A Focus on Customers

An integral part of the Chase for Business experience is delivering products and resources our clients care about, and highlighting their successes in their own voice.

“I always say a brand isn’t what you say it is, it’s what your customers say, so we’re using customer quotes to talk about Chase and how we help” said Allison Bennett, chief marketing officer of Chase for Business.

The Chase for Business site will now show customers in the places they care about, their businesses, through carefully curated photography. It will also feature new sections to allow business owners to share insights and hear from one another.

This is only the beginning; the page will keep evolving to highlight entrepreneurs and their stories in innovative and informative ways.

“We’re showcasing our most important asset,” Bennett explains, “the customer relationships we’ve built over time.”

Chase for Business will seek to build value with its customers through the products and services it delivers, as well as exciting site redesigns to launch throughout the year.